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Resource
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E-Marketing Solutions Tailored to the Needs of Accounting Firms
BizActions knows tax and accounting. Our CEO and founder is an experienced CPA with over 30 years of experience building and managing local, regional and national CPA firms. We understand the challenges that CPA firms face in communicating timely and relevant tax and accounting updates to their clients, as well as marketing their firms to prospects to grow their businesses. The BizActions e-marketing system was designed by CPAs for CPAs, and for over ten years, we’ve helped some of the most prestigious CPA firms, as well as some boutique accounting firms, build their relationship capital and bottom line one impression at a time.Clients Have Questions… Give Them The Answers
You know how often clients and prospects come to you for answers... sometimes, those questions are related to their tax return or audit, but more often than not, the questions are on a variety of topics that fall well outside the scope of the engagement. You are their trusted advisor, after all, and are expected to have all of the answers.The Solution: Your Own Online Resource Library and CPA Email Newsletter
Imagine having a custom-branded stand-alone website that houses hundreds of resources for your clients and prospects and is automatically updated. Position your CPA firm for success with this valuable information center - all while increasing your SEO to your accounting firm's website and generating qualified leads.This custom-branded stand-alone website, the Online Resource Library (ORL), is an example of one of our many lead generating and client relationship building products. Customize and implement it for enhanced SEO, as well as to provide a comprehensive planning center that offers practical solutions and accessible, user-friendly tools for your clients and prospects. The ORL includes hundreds of business and family resources that are updated daily, weekly or quarterly. These resources alone are valuable tools for your clients and prospects. More importantly, however, the Online Resource Library (ORL) has been designed to optimize your SEO. The goal is to drive more traffic to your website and directly to your CPA firm by improving your SEO as well as by integrating compelling calls to action.
More Client Relationship and Lead Generation Solutions
The BizActions business development system is a powerful, easy-to-use suite of integrated tools based around our CPA email newsletters that helps accounting firms generate new business, increase name recognition, enhance branding and marketing efforts and improve cross-sales opportunities.Come back and visit our Online Resource Library for our Tip of the Day and Video of the Week, both of which cover topics that affect individuals and businesses alike, including taxes, business strategies, personal finance, accounting and a myriad of other issues. If you have any questions about these or any other marketing, accounting, tax or business issues, please give us a call at 866.240.8477 ext. 100.
Video of the Week
Tip of The Day
Let's say you donate $100 to a charity and receive two theater tickets in return. The charity puts a value on the tickets of $40. You can only deduct $60 on your tax return. That's true even if you throw the tickets in the garbage or give them away.
There's a way around the problem if you aren't planning on using tickets. The charity should allow you to properly reject the right to the tickets. Some charities provide a check-off box on a form at the time of the contribution. Ask the charity for the procedure it uses. That way, you can deduct the full $100.
Cartoon of The Day
Timely Opportunities
Estate Tax Update: Here We Go Again
For more than a decade, the federal estate and gift tax rules have been changing and next year will be no different. A tax law passed in 2010 established estate and gift tax rules that will expire on January 1, 2013. To add more uncertainty, the upcoming presidential election is likely to have a large effect on what eventually happens. This article explains the rules as they stand now, as well as what might happen next year.
More
Compliance with the FCPA: Is Insurance a Good Idea?
Enforcement of the Foreign Corrupt Practices Act (FCPA), which prohibits bribing foreign government officials to obtain or retain business, has become a bigger priority for federal agencies. Investigations of possible violations can be extremely costly. In response, insurance companies have introduced policies that cover the third-party costs of corporate internal investigations. Are these policies a good idea? This article discusses this new type of insurance as well as other considerations involving FCPA compliance.
More
Answers to Questions about Dealing with the IRS
Now that tax filing season is over, it's a good time to answer some questions about IRS practices and procedures. Dealing with the federal tax agency and the complex Internal Revenue Code can make for some frustrating encounters. Here are 16 Q&As that explain some of the issues taxpayers may face including how long it takes to receive a refund, what kind of property the IRS can seize if taxes aren't paid, why returns are chosen for audit and more.
More
Jobs Act: The SEC Releases Q&A Guidance
The JOBS Act, signed into law in early April, provides a new way for businesses to attract investors and raise money. The law allows a qualified business to use "crowdfunding" to seek cash from investors on the Internet. Here are the basics of the law, along with some recently issued guidance from the SEC about which businesses qualify as "emerging growth companies" under the law.
More
Trend: Employment Lawsuits Based on Obesity Discrimination
The problem of obesity in the United States has been well documented. The impact is being felt in the workplace with the EEOC reporting that weight discrimination has become almost as common as bias based on race, gender or age. What protections do employees have? This article answers that question, along with details of some recent cases of employment weight discrimination.
More
Tax Records: What Can You Throw Away?
Get out the paper shredder! Once you meet the April 17 federal deadline and file your tax return, you can clear away some of the paperwork cluttering up your files. But save essential records that can protect you during an IRS audit -- or help you collect a future refund. Click "Full Article" for a handy reference guide to the business and personal tax records you need to retain -- and how long you should keep them.
More
False Advertising: FTC Cracks Down on Fake News Websites
Businesses want their marketing and advertising to be innovative. But some innovations go beyond the law, as illustrated by the recent Federal Trade Commission (FTC) crackdown on fake Internet news websites set up to tout products. Recently, the FTC reached settlements with several website operators with sites that appeared to be legitimate news organizations but were really just advertisements for their acai berry products. Here are the details of the cases, along with some important considerations in advertising.
More
Tax Deadline: 8 Tips to Save Time, Money and Hassle
This year's federal tax filing deadline of Tuesday, April 17 is fast approaching. Here are eight tips to help save you time, money and problems with the IRS. The tips cover a variety of situations for all types of taxpayers, including those who already filed, those who are planning to file extensions and those who are waiting until the last minute to send in their returns.
More
Tip of The Day
Let's say you donate $100 to a charity and receive two theater tickets in return. The charity puts a value on the tickets of $40. You can only deduct $60 on your tax return. That's true even if you throw the tickets in the garbage or give them away.
There's a way around the problem if you aren't planning on using tickets. The charity should allow you to properly reject the right to the tickets. Some charities provide a check-off box on a form at the time of the contribution. Ask the charity for the procedure it uses. That way, you can deduct the full $100.
Cartoon of The Day
Timely Opportunities
Estate Tax Update: Here We Go Again
For more than a decade, the federal estate and gift tax rules have been changing and next year will be no different. A tax law passed in 2010 established estate and gift tax rules that will expire on January 1, 2013. To add more uncertainty, the upcoming presidential election is likely to have a large effect on what eventually happens. This article explains the rules as they stand now, as well as what might happen next year.
More
Compliance with the FCPA: Is Insurance a Good Idea?
Enforcement of the Foreign Corrupt Practices Act (FCPA), which prohibits bribing foreign government officials to obtain or retain business, has become a bigger priority for federal agencies. Investigations of possible violations can be extremely costly. In response, insurance companies have introduced policies that cover the third-party costs of corporate internal investigations. Are these policies a good idea? This article discusses this new type of insurance as well as other considerations involving FCPA compliance.
More
Answers to Questions about Dealing with the IRS
Now that tax filing season is over, it's a good time to answer some questions about IRS practices and procedures. Dealing with the federal tax agency and the complex Internal Revenue Code can make for some frustrating encounters. Here are 16 Q&As that explain some of the issues taxpayers may face including how long it takes to receive a refund, what kind of property the IRS can seize if taxes aren't paid, why returns are chosen for audit and more.
More
Jobs Act: The SEC Releases Q&A Guidance
The JOBS Act, signed into law in early April, provides a new way for businesses to attract investors and raise money. The law allows a qualified business to use "crowdfunding" to seek cash from investors on the Internet. Here are the basics of the law, along with some recently issued guidance from the SEC about which businesses qualify as "emerging growth companies" under the law.
More
Trend: Employment Lawsuits Based on Obesity Discrimination
The problem of obesity in the United States has been well documented. The impact is being felt in the workplace with the EEOC reporting that weight discrimination has become almost as common as bias based on race, gender or age. What protections do employees have? This article answers that question, along with details of some recent cases of employment weight discrimination.
More
Tax Records: What Can You Throw Away?
Get out the paper shredder! Once you meet the April 17 federal deadline and file your tax return, you can clear away some of the paperwork cluttering up your files. But save essential records that can protect you during an IRS audit -- or help you collect a future refund. Click "Full Article" for a handy reference guide to the business and personal tax records you need to retain -- and how long you should keep them.
More
False Advertising: FTC Cracks Down on Fake News Websites
Businesses want their marketing and advertising to be innovative. But some innovations go beyond the law, as illustrated by the recent Federal Trade Commission (FTC) crackdown on fake Internet news websites set up to tout products. Recently, the FTC reached settlements with several website operators with sites that appeared to be legitimate news organizations but were really just advertisements for their acai berry products. Here are the details of the cases, along with some important considerations in advertising.
More
Tax Deadline: 8 Tips to Save Time, Money and Hassle
This year's federal tax filing deadline of Tuesday, April 17 is fast approaching. Here are eight tips to help save you time, money and problems with the IRS. The tips cover a variety of situations for all types of taxpayers, including those who already filed, those who are planning to file extensions and those who are waiting until the last minute to send in their returns.
More
Schedule a Strategic ROI Review
Know that your marketing dollars are being prudently and productively spent. We have multiple solutions to help you demonstrate true Return On Marketing Investment (ROMI). Ready to see exactly how BizActions can help you build your business one impression at a time? Schedule a strategic meeting where we will demonstrate your expected return on marketing investment by implementing the BizActions suite of dynamic and integrated e-marketing solutions for CPA firms.
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Why Do Accounting Firms Use BizActions?
CPA firms require a consistent and reliable stream of new business to sustain and grow revenues. Our strategic solutions for client communications and lead generation, including our proprietary CPA email newsletters, are proven and effective because they work together toward the same goal. For over ten years, BizActions has been helping CPA firms just like yours dispense valuable information, including tax and legislative updates, generate and identify new leads, enhance your brand, improve your visibility and extend your reach, retain clients and establish long-term relationships, measure your effectiveness and return on marketing investment and grow your business. We specialize in CPA email newsletters and accounting firm marketing and have multiple solutions for Lead Generation, e-Newsletter and Email Communications, Client Retention, Business Growth, Cross-Selling, and Accounting e-Marketing. Schedule a complimentary strategic review of your return on marketing investment and let BizActions help you build your business one impression at a time.
BizActions is proud to be the largest provider of digital newsletters for CPA and professional service firms in the country. We deliver professionally-written and custom branded CPA e-newsletters to millions of recipients in Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.