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E-Marketing Solutions Tailored to the Needs of Accounting Firms
BizActions knows tax and accounting. Our CEO and founder is an experienced CPA with over 30 years of experience building and managing local, regional and national CPA firms. We understand the challenges that CPA firms face in communicating timely and relevant tax and accounting updates to their clients, as well as marketing their firms to prospects to grow their businesses. The BizActions e-marketing system was designed by CPAs for CPAs, and for over ten years, we’ve helped some of the most prestigious CPA firms, as well as some boutique accounting firms, build their relationship capital and bottom line one impression at a time.Clients Have Questions… Give Them The Answers
You know how often clients and prospects come to you for answers... sometimes, those questions are related to their tax return or audit, but more often than not, the questions are on a variety of topics that fall well outside the scope of the engagement. You are their trusted advisor, after all, and are expected to have all of the answers.The Solution: Your Own Online Resource Library and CPA Email Newsletter
Imagine having a custom-branded stand-alone website that houses hundreds of resources for your clients and prospects and is automatically updated. Position your CPA firm for success with this valuable information center - all while increasing your SEO to your accounting firm's website and generating qualified leads.This custom-branded stand-alone website, the Online Resource Library (ORL), is an example of one of our many lead generating and client relationship building products. Customize and implement it for enhanced SEO, as well as to provide a comprehensive planning center that offers practical solutions and accessible, user-friendly tools for your clients and prospects. The ORL includes hundreds of business and family resources that are updated daily, weekly or quarterly. These resources alone are valuable tools for your clients and prospects. More importantly, however, the Online Resource Library (ORL) has been designed to optimize your SEO. The goal is to drive more traffic to your website and directly to your CPA firm by improving your SEO as well as by integrating compelling calls to action.
More Client Relationship and Lead Generation Solutions
The BizActions business development system is a powerful, easy-to-use suite of integrated tools based around our CPA email newsletters that helps accounting firms generate new business, increase name recognition, enhance branding and marketing efforts and improve cross-sales opportunities.Come back and visit our Online Resource Library for our Tip of the Day and Video of the Week, both of which cover topics that affect individuals and businesses alike, including taxes, business strategies, personal finance, accounting and a myriad of other issues. If you have any questions about these or any other marketing, accounting, tax or business issues, please give us a call at 866.240.8477 ext. 100.
Video of the Week
Tip of The Day
It's not unusual for business owners to have more than one corporation or a corporation and a sole proprietorship, etc.
If so, be sure invoices, bills, etc. that substantiate expenditures clearly give the name of the entity that purchased the item or service. It's even more important if the names of the entities are similar. For example, Smith Parts Co. and Smith Auto Parts Co.
Cartoon of The Day
Timely Opportunities
Payroll Tax Holiday Continues
The payroll tax party is going to continue. Overcoming some bipartisan squabbling, Congress finally agreed to extend the federal "payroll tax holiday" through the remainder of 2012. The law was passed on February 17. Here are the details.
More
Answers to Your Questions about Marital Status and Tax Returns
Your marital status is one of the most important facts for your tax return. Problems can occur if a couple gets married or divorced without considering all the issues and consequences. Here are some answers to some frequently asked questions about marital status and taxes.
More
How to Claim the Expanded Veterans Tax Credit
The IRS has just released guidance for employers to use to claim the improved tax credit for hiring veterans. The guidance explains the expanded Work Opportunity Tax Credit, which was created as part of last years VOW to Hire Heroes Act. Here are the details.
More
Taxes: Update on Hiring Your Child to Work for a Small Business
Want your child to work for your small business after school, during spring break or over the summer? Your offspring can learn responsibility, valuable career skills and the value of a paycheck -- and you may even receive some tax breaks. This article explains the rules when hiring your under-age-18 son or daughter.
More
Doing Business in Australia: Corporate Governance Guidelines
In the past decade, the term "corporate governance" has become everyday language at many companies around the world. If your firm does business in Australia, or is planning to, you might be interested in some principles and corporate governance recommendations from the Australian Securities Exchange. Here are highlights from recent guidance issued Down Under.
More
Workers' Compensation: Four Mistakes Employers Can Make
Employers need to look at Workers' Compensation as a tool to help improve the bottom line. Keeping rates low over the long term can result in significant savings. Here are four mistakes employers should avoid in order to help keep costs down.
More
Discrimination Charges Against Employers Reach an All-Time High
The EEOC just released statistics for 2011 listing the number of discrimination charges filed against private sector employers. Not surprisingly, the numbers keep going up. Take a look at the types of charges that were filed last year, as well as statistics for the past five years and what employers should do if they receive an EEOC notification letter about alleged offenses.
More
Become Familiar with New Cost Basis Rules When Reporting Stock Sales
A major change is finally kicking in this year regarding the amount of information that is supplied to the IRS about investors' activities. The rules were passed in 2008 in response to tax officials' long-standing suspicion that many taxpayers overstate their tax basis when they sell securities in order to pay less tax. Find out what new information is now received by the IRS, along with the cost basis methods investors can use that might provide varying tax results.
More
Fine Tune Your Criminal Background Checks
If your company conducts criminal background checks on job applicants, you want to take a look at this recent EEOC case to ensure your policies are in compliance with federal laws. In the case, an employer settled by agreeing to pay $3.13 million after the EEOC charged that its background check policies discriminated against certain applicants. We'll also provide a list of employment tests that could potentially violate federal anti-discrimination laws.
More
Advantages and Disadvantages of Roth IRAs
There still may be an opportunity to save on your tax bill from last year and save for your retirement. If you qualify, you can make a deductible contribution to a traditional IRA or Roth right up until the April 17, 2012 filing date and still benefit from the resulting tax savings on your 2011 return. This article explains some of the advantages and disadvantages of Roth IRAs.
More
Should Elderly and Teenage Relatives with Low Incomes File Tax Returns?
If you care for an elderly relative with a modest income, you may wonder if the person still needs to file a tax return for 2011. Or perhaps you have a teenage child who earned a small amount last year at an after-school job and you want to know if he or she must send a Form 1040 to the IRS. Here are some general guidelines on the subject. What you may find is that even if your loved one isn't required to file, you may want to anyway.
More
What's New for this Tax Filing Season
The beginning of 2012 kicked off a new tax filing season. You are (hopefully) beginning to gather your records and receive important tax documents in your mailbox. As with most new years, there are some key changes in filing details for individuals and businesses.
More
Tip of The Day
It's not unusual for business owners to have more than one corporation or a corporation and a sole proprietorship, etc.
If so, be sure invoices, bills, etc. that substantiate expenditures clearly give the name of the entity that purchased the item or service. It's even more important if the names of the entities are similar. For example, Smith Parts Co. and Smith Auto Parts Co.
Cartoon of The Day
Timely Opportunities
Payroll Tax Holiday Continues
The payroll tax party is going to continue. Overcoming some bipartisan squabbling, Congress finally agreed to extend the federal "payroll tax holiday" through the remainder of 2012. The law was passed on February 17. Here are the details.
More
Answers to Your Questions about Marital Status and Tax Returns
Your marital status is one of the most important facts for your tax return. Problems can occur if a couple gets married or divorced without considering all the issues and consequences. Here are some answers to some frequently asked questions about marital status and taxes.
More
How to Claim the Expanded Veterans Tax Credit
The IRS has just released guidance for employers to use to claim the improved tax credit for hiring veterans. The guidance explains the expanded Work Opportunity Tax Credit, which was created as part of last years VOW to Hire Heroes Act. Here are the details.
More
Taxes: Update on Hiring Your Child to Work for a Small Business
Want your child to work for your small business after school, during spring break or over the summer? Your offspring can learn responsibility, valuable career skills and the value of a paycheck -- and you may even receive some tax breaks. This article explains the rules when hiring your under-age-18 son or daughter.
More
Doing Business in Australia: Corporate Governance Guidelines
In the past decade, the term "corporate governance" has become everyday language at many companies around the world. If your firm does business in Australia, or is planning to, you might be interested in some principles and corporate governance recommendations from the Australian Securities Exchange. Here are highlights from recent guidance issued Down Under.
More
Workers' Compensation: Four Mistakes Employers Can Make
Employers need to look at Workers' Compensation as a tool to help improve the bottom line. Keeping rates low over the long term can result in significant savings. Here are four mistakes employers should avoid in order to help keep costs down.
More
Discrimination Charges Against Employers Reach an All-Time High
The EEOC just released statistics for 2011 listing the number of discrimination charges filed against private sector employers. Not surprisingly, the numbers keep going up. Take a look at the types of charges that were filed last year, as well as statistics for the past five years and what employers should do if they receive an EEOC notification letter about alleged offenses.
More
Become Familiar with New Cost Basis Rules When Reporting Stock Sales
A major change is finally kicking in this year regarding the amount of information that is supplied to the IRS about investors' activities. The rules were passed in 2008 in response to tax officials' long-standing suspicion that many taxpayers overstate their tax basis when they sell securities in order to pay less tax. Find out what new information is now received by the IRS, along with the cost basis methods investors can use that might provide varying tax results.
More
Fine Tune Your Criminal Background Checks
If your company conducts criminal background checks on job applicants, you want to take a look at this recent EEOC case to ensure your policies are in compliance with federal laws. In the case, an employer settled by agreeing to pay $3.13 million after the EEOC charged that its background check policies discriminated against certain applicants. We'll also provide a list of employment tests that could potentially violate federal anti-discrimination laws.
More
Advantages and Disadvantages of Roth IRAs
There still may be an opportunity to save on your tax bill from last year and save for your retirement. If you qualify, you can make a deductible contribution to a traditional IRA or Roth right up until the April 17, 2012 filing date and still benefit from the resulting tax savings on your 2011 return. This article explains some of the advantages and disadvantages of Roth IRAs.
More
Should Elderly and Teenage Relatives with Low Incomes File Tax Returns?
If you care for an elderly relative with a modest income, you may wonder if the person still needs to file a tax return for 2011. Or perhaps you have a teenage child who earned a small amount last year at an after-school job and you want to know if he or she must send a Form 1040 to the IRS. Here are some general guidelines on the subject. What you may find is that even if your loved one isn't required to file, you may want to anyway.
More
What's New for this Tax Filing Season
The beginning of 2012 kicked off a new tax filing season. You are (hopefully) beginning to gather your records and receive important tax documents in your mailbox. As with most new years, there are some key changes in filing details for individuals and businesses.
More
Schedule a Strategic ROI Review
Know that your marketing dollars are being prudently and productively spent. We have multiple solutions to help you demonstrate true Return On Marketing Investment (ROMI). Ready to see exactly how BizActions can help you build your business one impression at a time? Schedule a strategic meeting where we will demonstrate your expected return on marketing investment by implementing the BizActions suite of dynamic and integrated e-marketing solutions for CPA firms.
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Why Do Accounting Firms Use BizActions?
CPA firms require a consistent and reliable stream of new business to sustain and grow revenues. Our strategic solutions for client communications and lead generation, including our proprietary CPA email newsletters, are proven and effective because they work together toward the same goal. For over ten years, BizActions has been helping CPA firms just like yours dispense valuable information, including tax and legislative updates, generate and identify new leads, enhance your brand, improve your visibility and extend your reach, retain clients and establish long-term relationships, measure your effectiveness and return on marketing investment and grow your business. We specialize in CPA email newsletters and accounting firm marketing and have multiple solutions for Lead Generation, e-Newsletter and Email Communications, Client Retention, Business Growth, Cross-Selling, and Accounting e-Marketing. Schedule a complimentary strategic review of your return on marketing investment and let BizActions help you build your business one impression at a time.
BizActions is proud to be the largest provider of digital newsletters for CPA and professional service firms in the country. We deliver professionally-written and custom branded CPA e-newsletters to millions of recipients in Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.