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Interactive Marketing Tools for Accounting Firms

BizActions has the financial, business and accounting content you need to build long-term relationships with your prospects and clients. From the most basic to the most complex strategies, BizActions' CPA email newsletter articles will educate and inform your clients on topics such as income tax, business management, sales, marketing, operations, retirement planning, payroll and much more. The content we offer for inclusion in your e-newsletter and on custom-branded websites like this Online Resource Library (ORL) is professionally written and geared to help educate and inform your prospects and clients. We have tax, accounting and business articles to fit a variety of industries and enable you to segment your database to ensure your recipients receive the content that is most relevant to them.

Communicate Need-To-Know Information with Quick Podcasts

Our e-marketing solutions, including this ORL, give you the opportunity to share valuable resources with your prospects and clients and generate warm leads. Want to give your clients a quick and easy way to learn some important information? Let them listen to these short and informative podcasts on a variety of topics: from preventing identity theft to buying your first home (or car) to setting financial goals for a comfortable retirement to building a good credit history to how marriage affects your finances and much more. Most of these podcasts are under 8 minutes.

Learn more about BizActions’ e-marketing solutions, industry-specific content and CPA e-newsletters by scheduling a strategic Return on Marketing Investment review or call us at 866.240.8477 ext. 100.

Day to Day Issues

Keeping Your Financial Life Simple

Unless you are very different from most other people, you do not want to spend lots of time handling your finances, you do not want to worry about your finances and you do not want to make your financial life any more complex that it has to be. Length - 3:22

Make Your Money Work For You

Your money is an asset and it should work hard for you in the same way you work hard to earn it. While this may sound very general, there are three components of putting your money to work that you should pay particular attention to. Length - 7:05

Ten Reasons to Consider Online Banking

The Internet continues to change the way we live. Online banking provides many cost and time saving opportunities. Check them out. Length - 3:22

Certificates of Deposit for Your Cash Reserves

CDs can be the investment vehicle of choice for relatively short term cash reserves. Learn how these promissory notes can be part of your total investment portfolio. Length - 3:49

Automatic Savings Plans to Reach Your Financial Goals

One of the simplest and most effective tools to use to reach any savings goal is an automatic savings program. Making the savings decision once and then letting it work every month can help you reach your goals. Length - 5:27

Planning for Major Purchases or Expenses

There are always things you want to buy in addition to your normal living expenses. It may be a computer, clothes, a vacation or something for your home. Let's look 6:44

Preparing to Borrow

Having an understanding of what a lender considers when making a loan approval decision can help relieve some of the anxiety of applying for a loan. This podcast also describes some actions to take before applying to improve your chances of approval. Length - 5:05

Pay More Than The Credit Card Minimum

Every month you have the choice of how much to pay on your credit card. This podcast discusses why paying more than what is required can save you money in the short and long terms. Length - 4:39

Home Equity Loans

The equity in your home can be a powerful financial tool. Learn how these loans work and why they can be an attractive form of "tax advantaged" borrowing for you. Length - 4:42

Safe Deposit Boxes

Safe deposit boxes are handle tools. They provide a safe place away from your home or office to store valuables. Learn ways to most effectively use your safe deposit box. Length - 3:28

Marketing your services through CPA email newsletters can be a broad-reaching and powerful way to effectively communicate your service offerings. Accounting e-newsletters give your CPA firm the opportunity to highlight your products and services, increase brand recognition and reveal a fresh perspective on how you can help your clients succeed. Learn more about BizActions’ e-marketing solutions for CPA firms by scheduling a strategic Return on Marketing Investment review or call us at 866.240.8477 ext. 100.

Family Issues

 

Marriage and Money

If you are newly married, or planning on getting married soon, allocate some time to consider some of the financial aspects of marriage. Marriage will change how you handle your finances and it can also be the source of anguish. Learn some things you may want to consider. Length - 8:10

Having Children and Money

Having a child is a major event in your family and for your finances. As you prepare for being a parent, be sure to consider the financial impact that a child will have. The additional costs of buying diapers and baby food may not seem too significant, but just wait. Length - 5:02

Teaching Young Children About Money

It is never too early or too late to help your child learn about finances. Good habits can be learned at any age and the more informed your children are about money, the more likely they are to be financially responsible adults. Length - 5:01

Beginning to Think About College for Children

As you probably know, college is expensive. As you may not know, college costs are rising faster than inflation. You may want to start thinking about funding your children's college costs now. The sooner you start, the easier it will be. Length - 6:47

Divorce and Money

Divorce is one of the most traumatic events that in a person's life. The emotional aspects are difficult to handle and then there are the issues with children and the financial aspects. This podcast addresses some financial issues to consider. Length - 6:43

With a BizActions CPA email newsletter, you can connect your clients with your value-add services: financial planning, estates and trusts, 401k plans and administration, employee benefits, financing and banking, payroll taxes, bookkeeping, audits and compliance services, litigation support, forensic accounting, human resources and any other services and products that may help you boost your bottom line. Learn more about BizActions’ industry-specific articles, niche content and CPA e-newsletters by scheduling a strategic Return on Marketing Investment review or call us at 866.240.8477 ext. 100.

Fundamentals

Starting on the Road to Financial Security

Achieving financial security is a process that takes time, takes effort and may take some sacrifices. By starting early and doing a few things right from the beginning, it will be easier and minimize the sacrifices you may be forced to make later. Length - 7:49

Financial Planning Basics

In times of economic uncertainty, understanding and using some fundamental planning may help you be prepared for whatever the future holds. Length - 5:54

Establishing Good Financial Habits

We all tend to develop habits that provide a rhythm or structure to our daily lives. Once those habits are developed, they can be hard to break. Building good financial habits can provide a rhythm, or sense of control, for your financial life as well. Length - 4:44

Build a Solid Credit History

A solid credit history can be one of your most useful and powerful financial assets. A record of prudent credit use and prompt payments can enable you to not only qualify for credit when you need it, but it may also enable you to get a lower interest rate on your borrowing. Length - 4:16

Organizing Your Financial Life

There can be a lot of paperwork handling your finances. Having an organized system instead of just putting everything into a drawer or box can save time and reduce the stress of not being able to find something when you need it. Length - 5:38

Fundamentals of Borrowing

The sensible use of debt should be part of a sound financial strategy. Debt can enable you to enjoy things that otherwise are currently beyond your reach. Borrowing can also have its ugly side. Developing good borrowing habits early can help you avoid a lot of anguish later. Length - 6:07

Fundamentals of Planning for Retirement

Most people identify a financially secure retirement as one of their primary financial goals. By spending a little bit of time now and doing some relatively easy things, you can put yourself on the road to a financially secure retirement. Length - 5:33

Fundamentals of Insurance

Insurance provides protection. As simple as that sounds, many individuals spend little time considering all their insurance options to make sure they have the insurance they need at the most reasonable price. Length - 7:40

Fundamentals of Investing

Investing is the process of acquiring assets that you hope will grow in value This podcast addresses investing in stocks and bonds and various ways to own them. Length - 7:12

Fundamentals of Income Taxes

Our federal income tax system was started in 1913 as a way for the government to collect revenue. Since then, the laws have been expanded and revised hundreds of times. If history is any guide, you can expect the tax laws to continue to change. Length - 6:04

Dollar for dollar, there is no more cost-effective means of promoting your business than electronically. BizActions’ CPA email newsletters typically cost 90% less than print newsletters and you get immediate feedback. You can easily access real-time reports that show who is reading, how long they are reading and what they are reading. Those statistics allow you to track and gauge the effectiveness of your marketing investment, down to the impact of each and every article delivered. Add SEO enhancements for even more qualified CPA firm lead generation. Learn more about BizActions’ CPA e-newsletters by scheduling a strategic Return on Marketing Investment review or call us at 866.240.8477 ext. 100.

Long Term Planning

 

Defining and Setting Goals for a Good Financial Life

Defining your financial goals can be difficult, just like reaching them. Also, defining your goals can be a process and they may change over time. Let's start with some general ideas that could be the definition of a good financial life. Length - 4:24

Building Your Financial Literacy

Starting your financial life and making the decisions can be intimidating. The issues can be complex and the consequences of your decisions can be profound. You must assume the responsibility for making and living with your financial decisions. Length - 4:43

Getting the Life Insurance You Need

Life insurance can be an important part of a solid financial plan. Along with what type of policy to buy, you must decide how much coverage to buy. This podcast offers some guidelines. Length - 5:46

Building a Stock Portfolio

Whether you are just starting to invest or already have a portfolio, reviewing some tried and true portfolio building strategies may be helpful. Length - 6:35

Investing in Mutual Funds

Mutual funds have become the investment vehicle of choice for millions of Americans. This podcast explains some of the reasons for the popularity and provides some tips on what to look for when making a mutual fund choice. Length - 6:24

Investing in Bonds

Bonds can have a place in many investors' portfolios. There are many issues to consider when evaluating a bond investment strategy. Learn how maturities, ratings and types of bonds can influence your strategy. Length - 5:30

Investing in U. S. Treasuries

Many people invest in U. S. Treasury obligations because of their safety. But, there is more to Treasuries than just safety.. Learn more about this form of investing to see if it has a place in your portfolio. Length - 4:53

Considering Starting a Business

Starting a business and being your own boss is a dream of many people. It can also be an overwhelming task. However, millions have been successful and millions have failed. There are no guarantees, but here are some of the issues you should consider. Length - 6:37

Beginning to Think About Estate Planning

When you hear the term "estate planning," you probably think of estate taxes and think that estate planning is only for older people or those with lots of assets. Estate planning is about estate taxes and quite a bit more. Length - 5:10

BizActions has the long-term planning articles that your clients and prospects will value. From 401(K) plans and elder care planning to family limited partnerships, charitable remainder trusts and much more, BizActions’ CPA email newsletter articles will educate and inform your readers. Learn more about BizActions’ industry-specific content and CPA e-newsletters by scheduling a strategic Return on Marketing Investment review or call us at 866.240.8477 ext. 100.

New Life Events

Filling Out The Paperwork For Your First Job

After the interview, the salary negotiation and getting hired, you will have to handle some of the financial details of your job. Understanding those details ahead of time and being prepared to address them can make the paperwork much easier. Length - 4:27

Renting your First Apartment

Renting that first apartment can be exciting and a little bit scary. You will probably look at several apartments to find the one that has the location you want, the amenities you need and that is affordable. That is the exciting part. This podcast describes what come next. Length - 3:42

Buying Your First Car

Buying a car is exciting, potentially stressful, and often expensive. To the process easier, consider that there are three parts of the process - choosing the car you want, negotiating the purchase, and paying for the car. Length - 6:13

Establishing a Relationship with a Financial Institution

A good working relationship with a financial institution is important. There are probably dozens that offer the products and services you want located close by or with which you can create an electronic relationship. Choose wisely. Length - 5:27

Getting and Using Your First Credit Card

A "first" credit card can be exciting, tempting and intimidating. Credit cards are a great convenience, but they are also borrowing money that must be repaid. Here are some ideas to keep in mind as you get your credit card and use it. Length - 5:27

Filing Your First Income Tax Return

It may sound frightening, but it not as bad as it may sound. Filing income tax returns is something that everyone has been doing since 1913 and something you will be doing for the rest of your life. Knowing some basics can make the whole process easier. Length - 6:43

Buying Your First House

Owning your own home has been part of the "American Dream" for years. The pride of ownership and sense of "belonging somewhere" have motivated over 60% of all households to own their own homes. In addition, there can be true financial rewards from home ownership. Length - 5:56

Handling Your First Retirement Plan Distribution When Changing Jobs

If you have participated in a company retirement plan like a 401(k) plan and change jobs, you will probably receive a distribution of the funds you have accumulated. How you handle the distribution is important. Length - 5:59

BizActions has the new life event content that your clients and prospects will appreciate. From articles that reveal strategies to organize your personal finances to college education funding and marital finance issues, BizActions’ CPA email newsletter content will help your clients and prospects navigate new life milestones. Learn more about BizActions’ niche content and CPA e-newsletters by scheduling a strategic Return on Marketing Investment review or call us at 866.240.8477 ext. 100.

Protection & Security

 

Prevent Credit Identity Theft

When someone uses your credit identity the costs and aggravation can add up. Learn some tips to keep your credit identity secure. Length - 4:16

Monitor Your Financial Identity by Reviewing Your Credit Report

One step to ensure that no one has stolen your financial identity or established fraudulent credit in your name is to review your credit report. Length - 3:41

Protecting Your Credit Card Activities

Along with the convenience and benefits of credit cards, comes the risk that a thief will steal your card or your card information. Learn some guidelines to protect your credit card activities. Length - 3:44

Protecting Your Internet Activities and Electronic Data

With more of our financial activities taking place online, it is important to know some steps you can take to reduce the risk that someone will illegally gain access to your private information or financial accounts. Length - 7:59

Protecting Against Investment Scams on the Internet

The Internet has become the communication channel of choice for many investors. The Internet has also become a popular place for thieves and scam artists to find victims. Learn about some of the types of scams and how to protect yourself. Length - 6:20

Examples of Common Email Scams

Most email scams end up involving requests to send money, cash checks, establish business relationships or requests for information. Being aware of these scams and using common sense can help protect you and your finances. Length - 6:59

Protecting Your Mail

The mail you receive and send includes information that deserves special attention. Everything from account numbers and balances on financial accounts to the name and account number on checks you mail can be valuable to thieves and other scam artists. Length - 3:10

Shredding Personal Documents and When to Dispose of Them

When you put a piece of paper in the trash it can be difficult know what happens to it. Every step that occurs once the trash leaves your control has risk that someone will find personal information they can use to cause you harm. Length - 6:16

Educate your clients and prospects on how to protect their identities, their homes and their wallets with BizActions’ relationship-building content and e-marketing solutions. BizActions’ CPA email newsletter content and marketing solutions will help you build long-term relationships as a trusted advisor and go-to resource. Learn more about BizActions’ CPA e-newsletters and online marketing solutions by scheduling a strategic Return on Marketing Investment review or call us at 866.240.8477 ext. 100.

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Why Do Accounting Firms Use BizActions?
CPA firms require a consistent and reliable stream of new business to sustain and grow revenues. Our strategic solutions for client communications and lead generation, including our proprietary CPA email newsletters, are proven and effective because they work together toward the same goal. For over ten years, BizActions has been helping CPA firms just like yours dispense valuable information, including tax and legislative updates, generate and identify new leads, enhance your brand, improve your visibility and extend your reach, retain clients and establish long-term relationships, measure your effectiveness and return on marketing investment and grow your business. We specialize in CPA email newsletters and accounting firm marketing and have multiple solutions for Lead Generation, e-Newsletter and Email Communications, Client Retention, Business Growth, Cross-Selling, and Accounting e-Marketing. Schedule a complimentary strategic review of your return on marketing investment and let BizActions help you build your business one impression at a time.

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